Stand Out Duck

HOW WILL YOU STAND OUT AMONG

ALL THE WRITERS OUT THERE?

BY BUILDING YOUR AUTHOR PLATFORM!

Blog

Your blog is the hub of ALL your online marketing. Let’s build it right.

Social Media

Social Media doesn’t have to be a time suck! I’ll show you how.

eNewsletter

There’s no better way to engage your audience than an eNewsletter they’ve expressed interest in receiving. I’ll show you how to work it!

Engage Your Audience

Don’t just talk – engage! Build a community. Boost sales. Encourage loyalty.

Building an author platform. Geez, that sounds like a lot of work, doesn’t it?

Well, it’s not as much work as writing a book, and you’ve already done that (or are doing it now).

But what’s to be gained? Only the most important thing: Brand Loyalty.

What does “brand loyalty” mean to a writer, anyway?

It means a lot. Here’s an example. I am a major fan of Sue Grafton, author of the alphabet mystery series featuring private investigator Kinsey Millhone. I would stand in line to buy one of her books. I would camp out overnight to have an opportunity to meet her in person. (Okay, I might be a little old for that, but still…)

That’s brand loyalty.

And unlike a lot of things in life that are billed as “simple, though not easy,” I would argue that building an effective author platform is both simple and easy. In fact, rather than argue the point, I will actually show you how simple and easy it can be.

More important, it’s necessary. In the 21st century, publishing houses are slimmed-down versions of their former selves. Only A-list authors are getting the kind of marketing support you might think of when you think “published author.” I’m pretty sure Sue doesn’t have to (although she may) sit down and write a blog post every time another of her books is released. Nor did she have to figure out how to set up her own Facebook Page or design an email newsletter for her fan base.

For the rest of us, we need to get busy being the world’s best publicity department. What will make it the best is two-fold: (1) It has just one author on which to focus like a laser beam; and (2) It knows its author from the inside out. Powerful? You bet.

Call me today and we can get started making you a household name!

(207) 659-1211

Brand Loyalty