One of my favorite quotes about online reputation management is by Tyler Tervooren: “Even if you opt out of participating in the digital world, your online identity still exists in parallel; you’re just not in charge of it.” Basically, it comes down to this: Refusing to acknowledge that people are talking about you does not make that talk go away. And if that talk is negative or inaccurate or untruthful, you have, essentially, decided to allow others to decide who you are and what your brand represents.
Whether due to time constraints, or not knowing enough about how online marketing differs from traditional media, or an inability to keep up with the ever-changing world of online marketing – monitoring online channels is not something the average business professional can reliably do on their own. Many try, only to find sooner rather than later that neither they nor their staff have the time and expertise necessary to develop the Know-Like-Trust factor that leads fans, followers and other online connections to be converted into buyers.
Understanding those challenges is what led me to transform my own business from a general sales and marketing consulting firm to one focused exclusively on branding through social media, online, and email marketing.
Managing Your Online Reputation
There are two equally bad responses to negative online feedback: (more…)
Most of us don’t write for a living; that is, we are not published authors who make our money simply by the act of writing. (As a writer myself, I can tell you that the words “simply” and “writing” should never even be used in the same sentence, as it creates an oxymoron.)
But, even professional writers often don’t know much about marketing themselves and their work. In today’s world, social media, blogging, and email marketing are a huge part of promoting products and services, meaning that virtually everyone has a need to write (or hire others to write for them). While writing is not easy for most people, writing compellingly is harder still – and compelling is what it must be, whether you’re writing an article, a blog post, or an eNewsletter.
So, whether you’re doing the actual writing or trying to give direction to an outside consultant, here are my best tips for more easily creating articles and blog posts – and, more importantly, ones people will want to read: (more…)
Despite what you may have heard, social media is not a numbers game.
Social media, online and email marketing is not about how many friends, fans, followers, subscribers and connections you have.
It’s not about how many pages you’ve “liked” or how many “like” your page.
It’s not about how many groups you’ve joined on LinkedIn or how many people joined the group you started.
It’s not even about how often you post or tweet or blog or publish your eNewsletter. (more…)
“Thar’s gold in them thar analytics!”
With all the information so readily available to us, I’m always surprised to learn that even some of my most tech-savvy colleagues aren’t diligently tracking their online marketing efforts. There are so many things your fans, followers and subscribers are telling you by their actions (and inaction) – and getting the message is as easy as just paying attention! For instance … (more…)
It’s not that I mind being thought of as a magician.
I love the fact that my clients are thrilled to pieces with the email marketing programs I put together for them.
It’s just that I know it’s never going to end well when a client praises the initial effort but then just sits back and waits for “the magic” to happen.
What do I mean? Here’s an example … (more…)
In the last 3 months, I’ve been making a few changes to my online marketing efforts – particularly email marketing, both my own and that of my clients.
I think you’ll be interested in the results of my “tinkering” … (more…)