Life is Short

Life is short. If there was ever a moment to follow your passion and do something that matters to you, that moment is now.

This week officially begins a new chapter for me.Life is Short

Just a little over two years ago, I sat down to write a novel, something I’d been wanting to do for a long while. It got off to a rocky start; I ended up with three distinct beginnings to three very different stories, and there I sat: stuck. So I signed up to work with an accomplished writer and editor for eight weeks and received the kind of guidance and feedback that helped me push through. I found my story. I figured out who my main character really is, what she wants, and what she doesn’t even know she wants. I was on my way. What a relief!

However, right around that same time, (more…)

Being an Entrepreneur Can be Scary

…but rest assured that nothing you will be doing today in your business will be as risky, as dangerous, or as scary as what Nik Wallenda did yesterday.

Wallenda Grand Canyon

Think about it. Does your plan for the day include an activity that could literally be the end of everything for you? Could one false move end up being your last? Is the abyss actually 1,500 feet below you … or just in your head? (more…)

How to Keep Your Email List Happy

Email ListThe money is in the list.

If you publish an email newsletter or do any other kind of email marketing, you know how precious your list is – and you’ve probably heard me talk about this before.

Today I wanted to share with you a way to be sure your list remains eager to hear from you and engages with you in a meaningful way – and, in fact, makes it easier for you to provide just the information they’re looking for!

I’m going to assume that, like my own, your list was built on IRL (in real life) relationships and voluntary opt-ins. I’m going to further assume that you’ve never purchased an email list, “scraped” email addresses from websites, or obtained email addresses in any other [ahem] less-than-desirable way.

If so, you’ve set a high standard for yourself, and I applaud you.

Along with impeccable ethics, I’m betting you’ve also set a high bar for yourself when it comes to meeting and even exceeding your readers’ expectations. You realize that you really have to strive for quality information, a reasonable publishing schedule, and content that engages in every single communication. You know that the last thing you want to do is alienate an audience that’s CHOSEN to spend time with you! They’re counting on you to deliver on the promises you made when they signed up.

So, I have a revolutionary idea to propose, and it’s something almost no one else is doing, so you’ll really stand out if you follow through with this: (more…)

Your Business Model – B2B, B2C, or…

P2P BusinessSo … what kind of business are you in?

For most business owners, the question of business model is fairly straightforward. You are either serving other businesses (B2B) or you are serving consumers (B2C). As a business consultant as well as co-owner of a fine art photography business with my husband, I thought I had this all figured out. I knew where each of my business interests was focused.

What IS the difference between B2B and B2C?

As it turns out, surprisingly little. As I bounced back and forth between the two, I began to realize that there was not much difference between the way I connect with my business clients and the way I connect with those interested in our photography. But everything I read told me there ought to be. Dear Marketing Experts / Gurus / Mavens / Ninjas: I respectfully disagree.

What became crystal clear to me is that (more…)

Brand Your Business Like Coca Cola

Coca ColaI can hear you all the way over here. “Linda, how is MY business like Coca Cola??”

I assure you, I am not crazy. Well, maybe a little, but only after too much caffeine.

See, here’s the deal. You go to a ballgame, every kid is sipping from a cup emblazoned with the Coca Cola logo.

Your favorite sitcom? There’s a can of Coke sitting on the kitchen counter.

Super Bowl? Yup. There’s a $4 million dollar Coke ad – or two.

Why? Isn’t Coke known throughout the world? Hasn’t “Coke” become the generic term for “fizzy cola beverage” – much the way “Xerox” has come to mean “photocopy” and “Kleenex” is understood as “tissue”?

The answer is yes, yes, and yes.

So tell me again, Linda, how MY business is like Coke… (more…)

Women Entrepreneurs: From Ideas to Independence

The last century of women’s entrepreneurship is not simply a tale of triumph or of an incomplete revolution. It is a story of risks and rewards, of women who had an idea and so believed in the possibilities that they battled obstacles and gender bias and forged networks to make it a reality.

~National Women’s History Museum

You will love this celebration of women entrepreneurs! Truly inspiring!

I am Learning How to Sail My ShipFrom Ideas to Independence: A Century of Entrepreneurial Women | National Womens’ History Museum