Why I’m Celebrating 10 Years of Unemployment

Entrepreneur JourneyI’m going to get a little personal here today, I hope you don’t mind. But I’m celebrating a rather unusual milestone, and I’d like to share it with you, in the hopes that it will inspire you during these still uncertain times.

Ten years ago today, I fled corporate life for the last time.

Oh, I had been an entrepreneur off-and-on since before I was old enough to order an adult beverage, but somehow every so often I’d get lured back in to other people’s companies with promises of “opportunity,” titles, and, yes, a steady (and healthy) paycheck. I can assure you that none of the three was worth the price of my soul, which is pretty much what I had to give up each time I allowed myself to be persuaded to leave my happy little cocoon of entrepreneurship.

But on September 27, 2002, I left and never looked back. (more…)

Branding is Dead; Long Live Branding.

Branding is Dead; Long Live BrandingI recently came across a couple of online articles touting the demise of branding, which prompted this post. The title, of course, is a play on the traditional proclamation made upon the death of a monarch to announce the ascension of the heir to the throne. So … is branding dead??

A recent LinkedIn survey revealed that 37% of small to medium sized businesses still view the company logo as the main focus of the company brand. And 32% see branding as relevant only to large businesses. Wow.

With such a narrow view of branding, it’s understandable that roughly one-third of small and medium sized businesses might think branding is dead. (more…)

What is Pinterest and Why Should You Care?

Pinterest Logo[ Spoiler Alert: There’s a freebie for you at the end of this post. Just thought you’d want to know. 😉 ]

You may have noticed (and I hope you have) that the list of ways you can connect with me on the web is G-R-O-W-I-N-G.

Why is that?

Because I know that not everyone is on Facebook (well, except those 800 million people – yes, literally! – that’s the latest number).

Because I know not everyone loves Twitter, although I find it really effective for engaging the 1,000+ people who have decided to follow me there.

And because I know many (most?) people have not yet heard of Pinterest, although this visually stunning pinboard-style site is one of the hottest social networks on the web – in the top 10 just 2 years after launch!

What is Pinterest and Why Should You Care?

In its simplest terms, Pinterest is a pinboard style site where you PIN images and videos of your INTERESTS. While I’ve been playing with it mainly for fun thus far, I am working on creating some business-related boards as a brand-building and brand-sharing tool with a fun twist! And I think you may want to do the same. Here’s why … (more…)

12 Things You Can Count on in 2012

  1. 12 Things You Can Count on in 2012Social media is not going away
  2. Inbound marketing will continue growing, as the marketing strategy that engages rather than interrupts the prospect
  3. There will be more social media platforms coming online, and no one knows which will take off and which will fizzle
  4. Ignore online networking at your peril
  5. The watchword in social media – as in all online marketing – will be “make it personal”
  6. Auto-tweeting and autoresponders and “auto-anything” are going to have to evolve in order to engage
  7. Having an online marketing strategy is more important than simply executing tactics
  8. Getting clear on your target audience is the very first step to online success
  9. Marketing, in and of itself, is not the objective; it is the means to an end
  10. Having a step-by-step program in place for effectively reaching and resonating with your ideal customer or client is Job 1
  11. Not only can you blog, you MUST blog
  12. Marketing your business requires time, effort and money; only the proportions are in question. If you want to spend less money, be prepared to spend more of your time and effort on marketing. If you want to devote less time and effort to marketing (and concentrate on serving your customers and clients), you will need to invest more money in your marketing efforts.

Happy New Year 2012

‎”What the New Year brings to you will depend a great deal on what you bring to the New Year.” ~Vern McLellan

Happy New YearThank you for being along for the journey this past year. Your business and your friendship are more appreciated than you know.

Watch this space – as well as our Facebook Page, Twitter account or free eNewsletter – for announcements of some of the big changes we’ve been working on during the last quarter – our own plan for “bringing more to the New Year.”

I look forward to having the opportunity to help you do the same!

Remember to celebrate responsibly, for the future is full of promise.