I’m going to get a little personal here today, I hope you don’t mind. But I’m celebrating a rather unusual milestone, and I’d like to share it with you, in the hopes that it will inspire you during these still uncertain times.
Ten years ago today, I fled corporate life for the last time.
Oh, I had been an entrepreneur off-and-on since before I was old enough to order an adult beverage, but somehow every so often I’d get lured back in to other people’s companies with promises of “opportunity,” titles, and, yes, a steady (and healthy) paycheck. I can assure you that none of the three was worth the price of my soul, which is pretty much what I had to give up each time I allowed myself to be persuaded to leave my happy little cocoon of entrepreneurship.
But on September 27, 2002, I left and never looked back. (more…)
I recently came across a couple of online articles touting the demise of branding, which prompted this post. The title, of course, is a play on the traditional proclamation made upon the death of a monarch to announce the ascension of the heir to the throne. So … is branding dead??
A recent LinkedIn survey revealed that 37% of small to medium sized businesses still view the company logo as the main focus of the company brand. And 32% see branding as relevant only to large businesses. Wow.
With such a narrow view of branding, it’s understandable that roughly one-third of small and medium sized businesses might think branding is dead. (more…)
[ Spoiler Alert: There’s a freebie for you at the end of this post. Just thought you’d want to know. 😉 ]
You may have noticed (and I hope you have) that the list of ways you can connect with me on the web is G-R-O-W-I-N-G.
Why is that?
Because I know that not everyone is on Facebook (well, except those 800 million people – yes, literally! – that’s the latest number).
Because I know not everyone loves Twitter, although I find it really effective for engaging the 1,000+ people who have decided to follow me there.
And because I know many (most?) people have not yet heard of Pinterest, although this visually stunning pinboard-style site is one of the hottest social networks on the web – in the top 10 just 2 years after launch!
What is Pinterest and Why Should You Care?
In its simplest terms, Pinterest is a pinboard style site where you PIN images and videos of your INTERESTS. While I’ve been playing with it mainly for fun thus far, I am working on creating some business-related boards as a brand-building and brand-sharing tool with a fun twist! And I think you may want to do the same. Here’s why … (more…)
What’s an “Envisioning” Session?
One of the most exciting things I will do this year is happening RIGHT NOW. I am re-imagining my business.
And that’s a powerful difference! (more…)
”What the New Year brings to you will depend a great deal on what you bring to the New Year.” ~Vern McLellan
Thank you for being along for the journey this past year. Your business and your friendship are more appreciated than you know.
Watch this space – as well as our Facebook Page, Twitter account or free eNewsletter – for announcements of some of the big changes we’ve been working on during the last quarter – our own plan for “bringing more to the New Year.”
I look forward to having the opportunity to help you do the same!
Remember to celebrate responsibly, for the future is full of promise.