I got another one today.
Another friend and colleague sent out an email newsletter that was so badly broken I was embarrassed for them. Glaring mistake right up front in the “From” line. Broken links within. Pictures/graphics that didn’t upload properly (the dreaded little box with the red “X” in it). It was a nightmare. A simple pre-launch test would have avoided the whole mess and what I’m sure was a brutally embarrassing day for them.*
Later, while on a (different) colleague’s LinkedIn profile, I was shocked to find (more…)
This time last year, I was about three months into my new lifestyle on Mount Desert Island, Maine – something we’d dreamed about and planned for years! That was the “upside.”
The “downside” (if you can really find a downside to finally living in your vision of paradise!) was that my business revenues were at less than half of where they had been just three years earlier.
This was not primarily due to the move, mind you, but rather to the fact that the industry “basket” into which I had placed all my “eggs” (homebuilding) had been decimated by the economic realities of the day.
And while I had been slowly repositioning my business to serve a more diverse clientele and to focus on social media, online, and email marketing, the months-long process of preparing for and actually making the move did take away from my business-building (or, should I say, rebuilding) activities.
What’s Around the Bend?
After catching my breath by spending much of last Summer as a bit of a tourist in my new hometown, in the Fall I began in earnest to rebuild and re-brand my business.
Fast forward to August 2011, (more…)
It’s so funny to me how sometimes a real-life situation can provide insights into making your online marketing practices better. Here’s a great example . . .
I met a woman for the first time earlier this week. Seemed nice enough. We were going to have some ongoing contact through some work I’m doing, so I was looking forward to getting to know her.
Within the first 20 minutes of the first day we met, she did the following:
- Asked me if I colored my hair, then proceeded to recommend a hair salon (not even sure why … she said she doesn’t go there!)
- Recommended (unsolicited) her OB-GYN to me
- Made a pointed remark about “the natural look” while casting a sidewise glance at my eye makeup (conversely, I did not find it necessary to ask her why she doesn’t wear makeup or to suggest to her that she should)
The next time we saw one another, she mentioned that she “had been thinking about my situation” (the fact that I had just moved here three months ago) and proceeded to say that she didn’t think I should buy any real estate just yet, suggesting that I won’t be able to take a “Maine winter.” She then proceeded to “school” me on some of the local gossip, of which I was already aware since I have subscribed to our small town’s local weekly since 1989. She seemed perturbed that she didn’t really have any information to impart that I didn’t already know. She continued trying to impress me with her knowledge for 20 interminable minutes.
Today [still thinking about “my situation” in her “off” hours, apparently], she suggested a market segment to which SHE thinks I should market my services – and all the reasons why she thinks so.
Seriously. You just can’t make this kind of stuff up!
She does not know my background, my experience, my skills, my education, my reputation, my abilities, or my aspirations. Did I mention we just met??
She seems to choose her topics based solely on the likelihood of getting a rise out of me. For the life of me, I don’t know why. I wonder if my refusal to take the bait will continue to push her to ever greater lengths to get me to react to her increasingly bizarre and inappropriate choices for conversation?
All of which got me to thinking …
How many of us are guilty of this same kind of approach in our social media marketing?
Are we asking for too much information too soon?
Are we offering unwanted information/advice because we don’t know our prospects sufficiently?
When we get no response to our efforts, do we ratchet it up even further, rather than backing off and taking the time to get to know our prospects better and then fine-tune our message?
I saw a terrific post the other day – I believe it was on Facebook. It said, “Social media is like dating. You don’t ask to get married on the first date.”