I recently came across a couple of online articles touting the demise of branding, which prompted this post. The title, of course, is a play on the traditional proclamation made upon the death of a monarch to announce the ascension of the heir to the throne. So … is branding dead??
A recent LinkedIn survey revealed that 37% of small to medium sized businesses still view the company logo as the main focus of the company brand. And 32% see branding as relevant only to large businesses. Wow.
With such a narrow view of branding, it’s understandable that roughly one-third of small and medium sized businesses might think branding is dead. (more…)
What’s an “Envisioning” Session?
One of the most exciting things I will do this year is happening RIGHT NOW. I am re-imagining my business.
And that’s a powerful difference! (more…)
If you are a friend / fan / follower of mine on Facebook or Twitter, you know I’m a Late Night with Jimmy Fallon fan. I think he’s one of the most talented and genuinely nice people in television today. Whether he’s acting, singing, playing guitar, or doing amazing impressions (especially of rock stars), he’s just genuinely funny without ever being mean-spirited or crude.
He’s also a great interviewer because he’s still such a fan himself; he’s somehow managed to avoid becoming jaded by his own success. (I’d better stop now; I sound like a groupie!)
Anyway, one of his signature bits on Late Night – the “Thank You Notes” segment – is exactly what it sounds like – Jimmy writing notes to a mix of news stories that have given his show the most material over the past week, as well as silly jokes about people and objects that he thinks deserve a nod.
Well, I know we’re supposed to be in full-on “thankful” mode, this being the week of Thanksgiving and all, so here are my own tongue-in-cheek thank-yous to some of the businesses I’ve had to deal with in the last couple of weeks that just made me want to go “aarrgghh!!” There are lessons here for all of us. Cue the background music … 🙂 (more…)