Introducing Our New Referral Rewards Program

Budget-CuttingAs part of my 2013 marketing plan, I decided to devise a plan to reward those who help us grow our business by making it easier for them to grow theirs. So, I analyzed others’ programs, tossed around a few different ideas, and finally …

I’m pleased to announce our brand new Referral Rewards program!

Now, this program is not exclusively for new clients, as I found many such programs to be. Why would I choose to reward new clients and not those who are already contributing to my business success? That made no sense to me. So, instead, I designed it so that Referral Rewards can be included in our initial contract with new clients or as a contract addendum with our existing clients.

I also didn’t want to make the program overly complicated, and I didn’t necessarily see any point in putting an expiration date on it, since there is no limit to my gratitude for those who refer business to me ­čÖé

As a result, Referral Rewards is literally as simple as 1-2-3! Here’s how it works: (more…)

It Ain’t Over ‘Til …

It’s not that I mind being thought of as a magician.

I love the fact that my clients are thrilled to pieces with the email marketing programs I put together for them.

It’s just that I know it’s never going to end well when a client praises the initial effort but then just sits back and waits for “the magic” to happen.

What do I mean? Here’s an example … (more…)

Fine-tuning Your Marketing WORKS!

In the last 3 months, I’ve been making a few changes to my online marketing efforts – particularly email marketing, both my own and that of my clients.

I think you’ll be interested in┬áthe results of my “tinkering” … (more…)