Introducing Our New Referral Rewards Program

Budget-CuttingAs part of my 2013 marketing plan, I decided to devise a plan to reward those who help us grow our business by making it easier for them to grow theirs. So, I analyzed others’ programs, tossed around a few different ideas, and finally …

I’m pleased to announce our brand new Referral Rewards program!

Now, this program is not exclusively for new clients, as I found many such programs to be. Why would I choose to reward new clients and not those who are already contributing to my business success? That made no sense to me. So, instead, I designed it so that Referral Rewards can be included in our initial contract with new clients or as a contract addendum with our existing clients.

I also didn’t want to make the program overly complicated, and I didn’t necessarily see any point in putting an expiration date on it, since there is no limit to my gratitude for those who refer business to me 🙂

As a result, Referral Rewards is literally as simple as 1-2-3! Here’s how it works: (more…)

Branding is Dead; Long Live Branding.

Branding is Dead; Long Live BrandingI recently came across a couple of online articles touting the demise of branding, which prompted this post. The title, of course, is a play on the traditional proclamation made upon the death of a monarch to announce the ascension of the heir to the throne. So … is branding dead??

A recent LinkedIn survey revealed that 37% of small to medium sized businesses still view the company logo as the main focus of the company brand. And 32% see branding as relevant only to large businesses. Wow.

With such a narrow view of branding, it’s understandable that roughly one-third of small and medium sized businesses might think branding is dead. (more…)

It Ain’t Over ‘Til …

It’s not that I mind being thought of as a magician.

I love the fact that my clients are thrilled to pieces with the email marketing programs I put together for them.

It’s just that I know it’s never going to end well when a client praises the initial effort but then just sits back and waits for “the magic” to happen.

What do I mean? Here’s an example … (more…)

Will Your Marketing Budget Last the Year?

September always feels like a fresh start for me.

I suppose it’s related to memories of “Back to School,” with its pristine notebooks and newly sharpened pencils. It’s a “clean slate” sort of feeling, and it’s exciting to contemplate what can be written in the pages of that notebook in the upcoming months.

Speaking of sharpening our pencils, how’s your 2011 marketing budget holding up?

By this time in the year, it’s not unusual for businesses to be adjusting marketing budgets for the 4th quarter, in order to weed out what’s not working and make the most of what’s available to close out the year.

I know …. I used to find myself in the same position every year.

But since I’ve been utilizing social media, online, and email marketing to reach my past, present, and future clients, you know what I’ve found? (more…)