Most of us don’t write for a living; that is, we are not published authors who make our money simply by the act of writing. (As a writer myself, I can tell you that the words “simply” and “writing” should never even be used in the same sentence, as it creates an oxymoron.)
But, even professional writers often don’t know much about marketing themselves and their work. In today’s world, social media, blogging, and email marketing are a huge part of promoting products and services, meaning that virtually everyone has a need to write (or hire others to write for them). While writing is not easy for most people, writing compellingly is harder still – and compelling is what it must be, whether you’re writing an article, a blog post, or an eNewsletter.
So, whether you’re doing the actual writing or trying to give direction to an outside consultant, here are my best tips for more easily creating articles and blog posts – and, more importantly, ones people will want to read: (more…)
Despite what you may have heard, social media is not a numbers game.
Social media, online and email marketing is not about how many friends, fans, followers, subscribers and connections you have.
It’s not about how many pages you’ve “liked” or how many “like” your page.
It’s not about how many groups you’ve joined on LinkedIn or how many people joined the group you started.
It’s not even about how often you post or tweet or blog or publish your eNewsletter. (more…)
“Thar’s gold in them thar analytics!”
With all the information so readily available to us, I’m always surprised to learn that even some of my most tech-savvy colleagues aren’t diligently tracking their online marketing efforts. There are so many things your fans, followers and subscribers are telling you by their actions (and inaction) – and getting the message is as easy as just paying attention! For instance … (more…)
It’s not that I mind being thought of as a magician.
I love the fact that my clients are thrilled to pieces with the email marketing programs I put together for them.
It’s just that I know it’s never going to end well when a client praises the initial effort but then just sits back and waits for “the magic” to happen.
What do I mean? Here’s an example … (more…)
In the last 3 months, I’ve been making a few changes to my online marketing efforts – particularly email marketing, both my own and that of my clients.
I think you’ll be interested in the results of my “tinkering” … (more…)
September always feels like a fresh start for me.
I suppose it’s related to memories of “Back to School,” with its pristine notebooks and newly sharpened pencils. It’s a “clean slate” sort of feeling, and it’s exciting to contemplate what can be written in the pages of that notebook in the upcoming months.
Speaking of sharpening our pencils, how’s your 2011 marketing budget holding up?
By this time in the year, it’s not unusual for businesses to be adjusting marketing budgets for the 4th quarter, in order to weed out what’s not working and make the most of what’s available to close out the year.
I know …. I used to find myself in the same position every year.
But since I’ve been utilizing social media, online, and email marketing to reach my past, present, and future clients, you know what I’ve found? (more…)