Tag Archive for Facebook

Email Marketing: What Do They Know That You Don’t Know?

2013/04/03 eMarketing, eNewsletters, Marketing, Marketing Budgets, Online Marketing, Social Media No comments
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Email Marketing2A new study of small and medium-sized businesses (SMBs) reveals that these firms are spending the largest portion of their marketing budgets on email marketing, and far less on social media platforms such as Twitter and Facebook.

Over 600 email marketing decision makers at companies with annual revenues between $1-50 million and less than 1,000 employees were surveyed. It was discovered that 15 percent of the marketing budget of these businesses is spent on email marketing, ahead of events and trade shows (14 percent), person-to-person contact (13 percent) and print ads (11 percent).

The most interesting aspect of this study for me was that just 8 percent of their budgets were spent on social media, tying for sixth place overall with search engine optimization (SEO). My email marketing clients benefit from integration with social media, which contributes to their search engine rankings, so our Best Practices actually incorporate both these items at almost no additional cost to our clients. Win-win!

Here’s a breakdown of spending on marketing, as revealed by the survey: Read more

Introducing Our New Referral Rewards Program

2013/03/07 eMarketing, eNewsletters, Entrepreneurship, Financial, Growing Your Business, Marketing, Marketing Budgets, Online Marketing, Running Your Business, Sales, Social Media One comment
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Budget-CuttingAs part of my 2013 marketing plan, I decided to devise a plan to reward those who help us grow our business by making it easier for them to grow theirs. So, I analyzed others’ programs, tossed around a few different ideas, and finally …

I’m pleased to announce our brand new Referral Rewards program!

Now, this program is not exclusively for new clients, as I found many such programs to be. Why would I choose to reward new clients and not those who are already contributing to my business success? That made no sense to me. So, instead, I designed it so that Referral Rewards can be included in our initial contract with new clients or as a contract addendum with our existing clients.

I also didn’t want to make the program overly complicated, and I didn’t necessarily see any point in putting an expiration date on it, since there is no limit to my gratitude for those who refer business to me :)

As a result, Referral Rewards is literally as simple as 1-2-3! Here’s how it works:

  1. Sign on with us for any of our email marketing services: Email Newsletters, Online Event Promotion, Online Surveys, Social Campaigns (these are customized “landing pages” for new visitors to your Facebook Page – like the one on my own Facebook Page right now), or SaveLocal deals (a unique – and uniquely affordable! – program for brick-and-mortar businesses like retail, restaurants, etc)
  2. Refer any of our email marketing services to your clients, colleagues – even businesses you patronize (such as restaurants, dry cleaners, home improvement contractors – you name it!)
  3. Earn 10% off your monthly invoice with us for every referral who signs on with us for any of those services – up to a maximum of 50% savings off your monthly invoice!

Referral Rewards will be credited to the referrer’s monthly invoice for every month during which both referrer and referred remain our client. Referral Rewards are based on email marketing-related services only (i.e., Email Newsletters, Online Surveys, Online Event Promotion, Social Campaigns, and SaveLocal deal program).

ONCE YOU’RE IN THE PROGRAM, THERE’S NO EXPIRATION DATE ON YOUR SAVINGS, as long as both you and the referred party/parties remain our client.

The sooner you sign up to participate, the sooner you’ll be earning Referral Rewards that will help grow your business while saving money on your marketing!

Call me today at (609) 631-5997 or (207) 659-1211 and let’s get started!

Online Reputation Management

2013/02/28 Blogging, eMarketing, eNewsletters, Marketing, Online Marketing, Social Media, Websites No comments
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Online Reputation ManagementOne of my favorite quotes about online reputation management is by Tyler Tervooren: “Even if you opt out of participating in the digital world, your online identity still exists in parallel; you’re just not in charge of it.” Basically, it comes down to this: Refusing to acknowledge that people are talking about you does not make that talk go away. And if that talk is negative or inaccurate or untruthful, you have, essentially, decided to allow others to decide who you are and what your brand represents.

Whether due to time constraints, or not knowing enough about how online marketing differs from traditional media, or an inability to keep up with the ever-changing world of online marketing – monitoring online channels is not something the average business professional can reliably do on their own. Many try, only to find sooner rather than later that neither they nor their staff have the time and expertise necessary to develop the know-like-trust factor that leads fans, followers and other online connections to be converted into buyers.

Understanding those challenges is what led me to transform my own business from a general sales and marketing consulting firm to one focused exclusively on branding through social media, online and email marketing.

Managing Your Online Reputation

There are two equally bad responses to negative online feedback: Read more

How to Outsmart Facebook

2012/11/14 Social Media No comments
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Design a Facebook News Feed you actually look forward to reading

Did you know …

Facebook now requires page administrators to PAY to promote status updates to fans who already like your page (CRAZY, huh?). If you do not pay to promote your posts, only about 10% (or less) of your fans will receive your updates in their news feeds – even though they’ve indicated they want to hear from you!

We were blown away to think that, chances are, we’re probably not seeing everything our favorite pages are posting – and, worse yet – those who’ve *LIKED* our page are not seeing all of our posts, either!

If your business or organization has a Facebook page, this should concern you.

So, what’s the solution?

There are actually 2 good ways to be sure you regularly see posts from your favorite Facebook pages:

(1) Interact with the pages you love. Click *LIKE* *SHARE* and *COMMENT* on their posts, and do it regularly! This may mean you need to go to those pages and *LIKE* *SHARE* or *COMMENT* on a few posts RIGHT NOW! (well, as soon as you’re done reading the rest of this article!)

(As an aside … this might also be a good time to “clean house” of “favorite pages” that aren’t delivering what they promised or those in which you no longer have an interest. Every useless post in your News Feed pushes the stuff you actually WANT to see further down the list!)

(2) Create Interest Lists. To keep receiving all our posts, hover your mouse on the *LIKE* button near our name. In the drop-down menu select “Add to interest lists.” Then create an interest list. (This does NOT work if you are a PAGE, only if you have liked us through your personal PROFILE.)

We recommend that you follow the above instructions for ANY Facebook page you care about, so you can continue seeing all the posts from the pages you have already *LIKED*.

You may want to pass this along to your friends (and fans) who may not know they’re missing stuff from their favorite pages (including yours)!

Our Facebook Pages are here >>

Linda Rooney | Social Media & All Things Marketing

Bold Coast Photography

 

The Fifth P of Marketing

2012/11/02 eMarketing, Marketing, Running Your Business, Social Media One comment
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Marketing StrategyWe’re all familiar with the Four P’s of Marketing:

Product. The right product to satisfy the needs of your target customer.

Price. The right product offered at the right price.

Place. The right product offered at the right price available in the right place to be bought by customers.

Promotion. Informing potential customers of the availability of your product, its price, and where they can purchase it.

Each of the Four P’s is a variable that you control in creating the marketing mix that will attract customers to your business.

But marketing in the 21st century requires a Fifth P:

Read more

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