Most business people I know are aware of LinkedIn. They know it’s a business networking platform within the larger catch-all known as “social media.” Many know LinkedIn is not only a great place to connect (or reconnect) with other professionals in their field, but also to engage with past, current and prospective clients and even find potential new hires.
It’s also a great place to form or join groups of like-minded individuals who can become or refer clients. And a lot of worthwhile information is posted there that can prove helpful in your everyday work life.
And since LinkedIn is 277% more effective than other social networks in generating leads, you’d be crazy not to be making the most of it, right?
What too many don’t seem to understand, however, is the best way to make meaningful and mutually beneficial connections with people on LinkedIn. I have observed the following (in my opinion) misguided ways in which people seek to connect on LinkedIn:
- Sending invitations out of the blue to people they don’t know, using the pre-packaged invitation copy provided by LinkedIn (“I’d like to add you to my network.” Really? Why? Who are you? How do we know one another, or whom / what do we have in common?)
- Indiscriminately joining every group that has a word within its name relating to their business (for instance, “marketing,” “law,” “construction,” “restaurant,” etc) and then failing to interact, interacting too infrequently, or contributing only negative or “know-it-all” type comments within the groups they’ve joined.
- Endorsing others’ skills and expertise when they don’t have sufficient knowledge to do so.
Here are my best tips for making the most of LinkedIn’s unique opportunities: Read more