Social Media is Not a Numbers Game

The Social Media Numbers GameDespite what you may have heard, social media is not a numbers game.

Social media, online and email marketing is not about how many friends, fans, followers, subscribers and connections you have.

It’s not about how many pages you’ve “liked” or how many “like” your page.

It’s not about how many groups you’ve joined on LinkedIn or how many people joined the group you started.

It’s not even about how often you post or tweet or blog or publish your eNewsletter. (more…)

Things That Make Me Go “AARRGGHH!!”

If you are a friend / fan / follower of mine on Facebook or Twitter, you know I’m a Late Night with Jimmy Fallon fan. I think he’s one of the most talented and genuinely nice people in television today. Whether he’s acting, singing, playing guitar, or doing amazing impressions (especially of rock stars), he’s just genuinely funny without ever being mean-spirited or crude.

He’s also a great interviewer because he’s still such a fan himself; he’s somehow managed to avoid becoming jaded by his own success. (I’d better stop now; I sound like a groupie!)

Anyway, one of his signature bits on Late Night – the “Thank You Notes” segment – is exactly what it sounds like – Jimmy writing notes to a mix of news stories that have given his show the most material over the past week, as well as silly jokes about people and objects that he thinks deserve a nod.

Well, I know we’re supposed to be in full-on “thankful” mode, this being the week of Thanksgiving and all, so here are my own tongue-in-cheek thank-yous to some of the businesses I’ve had to deal with in the last couple of weeks that just made me want to go “aarrgghh!!” There are lessons here for all of us. Cue the background music … 🙂 (more…)

Mining Data Like It’s 1849

“Thar’s gold in them thar analytics!”

With all the information so readily available to us, I’m always surprised to learn that even some of my most tech-savvy colleagues aren’t diligently tracking their online marketing efforts. There are so many things your fans, followers and subscribers are telling you by their actions (and inaction) – and getting the message is as easy as just paying attention! For instance … (more…)

Do You Really Care So Little?

I got another one today.

Another friend and colleague sent out an email newsletter that was so badly broken I was embarrassed for them. Glaring mistake right up front in the “From” line. Broken links within. Pictures/graphics that didn’t upload properly (the dreaded little box with the red “X” in it). It was a nightmare. A simple pre-launch test would have avoided the whole mess and what I’m sure was a brutally embarrassing day for them.*

Later, while on a (different) colleague’s LinkedIn profile, I was shocked to find (more…)