So … what kind of business are you in?
For most business owners, the question of business model is fairly straightforward. You are either serving other businesses (B2B) or you are serving consumers (B2C). As a business consultant as well as co-owner of a fine art photography business with my husband, I thought I had this all figured out. I knew where each of my business interests was focused.
What IS the difference between B2B and B2C?
As it turns out, surprisingly little. As I bounced back and forth between the two, I began to realize that there was not much difference between the way I connect with my business clients and the way I connect with those interested in our photography. But everything I read told me there ought to be. Dear Marketing Experts / Gurus / Mavens / Ninjas: I respectfully disagree.
What became crystal clear to me is that (more…)
I’m going to get a little personal here today, I hope you don’t mind. But I’m celebrating a rather unusual milestone, and I’d like to share it with you, in the hopes that it will inspire you during these still uncertain times.
Ten years ago today, I fled corporate life for the last time.
Oh, I had been an entrepreneur off-and-on since before I was old enough to order an adult beverage, but somehow every so often I’d get lured back in to other people’s companies with promises of “opportunity,” titles, and, yes, a steady (and healthy) paycheck. I can assure you that none of the three was worth the price of my soul, which is pretty much what I had to give up each time I allowed myself to be persuaded to leave my happy little cocoon of entrepreneurship.
But on September 27, 2002, I left and never looked back. (more…)
A thought, as we enter the 3rd qtr of the year. It’s not too late to take that leap, whatever it may be! #ReImagineYourBrand