Being an Entrepreneur Can be Scary

…but rest assured that nothing you will be doing today in your business will be as risky, as dangerous, or as scary as what Nik Wallenda did yesterday.

Wallenda Grand Canyon

Think about it. Does your plan for the day include an activity that could literally be the end of everything for you? Could one false move end up being your last? Is the abyss actually 1,500 feet below you … or just in your head? (more…)

Introducing Our New Referral Rewards Program

Budget-CuttingAs part of my 2013 marketing plan, I decided to devise a plan to reward those who help us grow our business by making it easier for them to grow theirs. So, I analyzed others’ programs, tossed around a few different ideas, and finally …

I’m pleased to announce our brand new Referral Rewards program!

Now, this program is not exclusively for new clients, as I found many such programs to be. Why would I choose to reward new clients and not those who are already contributing to my business success? That made no sense to me. So, instead, I designed it so that Referral Rewards can be included in our initial contract with new clients or as a contract addendum with our existing clients.

I also didn’t want to make the program overly complicated, and I didn’t necessarily see any point in putting an expiration date on it, since there is no limit to my gratitude for those who refer business to me 🙂

As a result, Referral Rewards is literally as simple as 1-2-3! Here’s how it works: (more…)

Online Reputation Management

Online Reputation ManagementOne of my favorite quotes about online reputation management is by Tyler Tervooren: “Even if you opt out of participating in the digital world, your online identity still exists in parallel; you’re just not in charge of it.” Basically, it comes down to this: Refusing to acknowledge that people are talking about you does not make that talk go away. And if that talk is negative or inaccurate or untruthful, you have, essentially, decided to allow others to decide who you are and what your brand represents.

Whether due to time constraints, or not knowing enough about how online marketing differs from traditional media, or an inability to keep up with the ever-changing world of online marketing – monitoring online channels is not something the average business professional can reliably do on their own. Many try, only to find sooner rather than later that neither they nor their staff have the time and expertise necessary to develop the Know-Like-Trust factor that leads fans, followers and other online connections to be converted into buyers.

Understanding those challenges is what led me to transform my own business from a general sales and marketing consulting firm to one focused exclusively on branding through social media, online, and email marketing.

Managing Your Online Reputation

There are two equally bad responses to negative online feedback: (more…)

Mining Data Like It’s 1849

“Thar’s gold in them thar analytics!”

With all the information so readily available to us, I’m always surprised to learn that even some of my most tech-savvy colleagues aren’t diligently tracking their online marketing efforts. There are so many things your fans, followers and subscribers are telling you by their actions (and inaction) – and getting the message is as easy as just paying attention! For instance … (more…)

It Ain’t Over ‘Til …

It’s not that I mind being thought of as a magician.

I love the fact that my clients are thrilled to pieces with the email marketing programs I put together for them.

It’s just that I know it’s never going to end well when a client praises the initial effort but then just sits back and waits for “the magic” to happen.

What do I mean? Here’s an example … (more…)