Your Can of Corn

Are you concerned that the products and/or services you offer are being commoditized – that is, reduced down to a “price list” – and that is becoming the determining factor as to whether or not a prospect decides to do business with you?

The problem I see with many businesses in the current economic climate is that they feel compelled to compete on price alone. And when money is tight, this is an easy trap to fall into. In their heart of hearts, every business owner fears that they might push their prospects into the arms of the competition by charging what they’re worth.

The irony is, that’s precisely the kind of thinking that directly contributes to lower sales and/or profitability. Let me explain. (more…)

Fine-tuning Your Marketing WORKS!

In the last 3 months, I’ve been making a few changes to my online marketing efforts – particularly email marketing, both my own and that of my clients.

I think you’ll be interested in the results of my “tinkering” … (more…)

Will Your Marketing Budget Last the Year?

September always feels like a fresh start for me.

I suppose it’s related to memories of “Back to School,” with its pristine notebooks and newly sharpened pencils. It’s a “clean slate” sort of feeling, and it’s exciting to contemplate what can be written in the pages of that notebook in the upcoming months.

Speaking of sharpening our pencils, how’s your 2011 marketing budget holding up?

By this time in the year, it’s not unusual for businesses to be adjusting marketing budgets for the 4th quarter, in order to weed out what’s not working and make the most of what’s available to close out the year.

I know …. I used to find myself in the same position every year.

But since I’ve been utilizing social media, online, and email marketing to reach my past, present, and future clients, you know what I’ve found? (more…)

Do You Really Care So Little?

I got another one today.

Another friend and colleague sent out an email newsletter that was so badly broken I was embarrassed for them. Glaring mistake right up front in the “From” line. Broken links within. Pictures/graphics that didn’t upload properly (the dreaded little box with the red “X” in it). It was a nightmare. A simple pre-launch test would have avoided the whole mess and what I’m sure was a brutally embarrassing day for them.*

Later, while on a (different) colleague’s LinkedIn profile, I was shocked to find (more…)