12 Things You Can Count on in 2012

  1. 12 Things You Can Count on in 2012Social media is not going away
  2. Inbound marketing will continue growing, as the marketing strategy that engages rather than interrupts the prospect
  3. There will be more social media platforms coming online, and no one knows which will take off and which will fizzle
  4. Ignore online networking at your peril
  5. The watchword in social media – as in all online marketing – will be “make it personal”
  6. Auto-tweeting and autoresponders and “auto-anything” are going to have to evolve in order to engage
  7. Having an online marketing strategy is more important than simply executing tactics
  8. Getting clear on your target audience is the very first step to online success
  9. Marketing, in and of itself, is not the objective; it is the means to an end
  10. Having a step-by-step program in place for effectively reaching and resonating with your ideal customer or client is Job 1
  11. Not only can you blog, you MUST blog
  12. Marketing your business requires time, effort and money; only the proportions are in question. If you want to spend less money, be prepared to spend more of your time and effort on marketing. If you want to devote less time and effort to marketing (and concentrate on serving your customers and clients), you will need to invest more money in your marketing efforts.

Social Media is Not a Numbers Game

The Social Media Numbers GameDespite what you may have heard, social media is not a numbers game.

Social media, online and email marketing is not about how many friends, fans, followers, subscribers and connections you have.

It’s not about how many pages you’ve “liked” or how many “like” your page.

It’s not about how many groups you’ve joined on LinkedIn or how many people joined the group you started.

It’s not even about how often you post or tweet or blog or publish your eNewsletter. (more…)

Things That Make Me Go “AARRGGHH!!”

If you are a friend / fan / follower of mine on Facebook or Twitter, you know I’m a Late Night with Jimmy Fallon fan. I think he’s one of the most talented and genuinely nice people in television today. Whether he’s acting, singing, playing guitar, or doing amazing impressions (especially of rock stars), he’s just genuinely funny without ever being mean-spirited or crude.

He’s also a great interviewer because he’s still such a fan himself; he’s somehow managed to avoid becoming jaded by his own success. (I’d better stop now; I sound like a groupie!)

Anyway, one of his signature bits on Late Night – the “Thank You Notes” segment – is exactly what it sounds like – Jimmy writing notes to a mix of news stories that have given his show the most material over the past week, as well as silly jokes about people and objects that he thinks deserve a nod.

Well, I know we’re supposed to be in full-on “thankful” mode, this being the week of Thanksgiving and all, so here are my own tongue-in-cheek thank-yous to some of the businesses I’ve had to deal with in the last couple of weeks that just made me want to go “aarrgghh!!” There are lessons here for all of us. Cue the background music … 🙂 (more…)

Mining Data Like It’s 1849

“Thar’s gold in them thar analytics!”

With all the information so readily available to us, I’m always surprised to learn that even some of my most tech-savvy colleagues aren’t diligently tracking their online marketing efforts. There are so many things your fans, followers and subscribers are telling you by their actions (and inaction) – and getting the message is as easy as just paying attention! For instance … (more…)

Are You Blogging? Or Just “BLAH-ging”?

Charlie Brown's TeacherI posted an entry last week about making your blog the “hub” of your online marketing efforts – and it really seemed to strike a chord with many of my blog and eNewsletter subscribers. But the resounding question remains, “What am I supposed to blog about?”

Remember the sound of Charlie Brown’s teacher in the Peanuts cartoon specials? Yeah. You don’t want to be her.

In order to engage an audience on an ongoing basis (more…)

Fine-tuning Your Marketing WORKS!

In the last 3 months, I’ve been making a few changes to my online marketing efforts – particularly email marketing, both my own and that of my clients.

I think you’ll be interested in the results of my “tinkering” … (more…)