As part of my 2013 marketing plan, I decided to devise a plan to reward those who help us grow our business by making it easier for them to grow theirs. So, I analyzed others’ programs, tossed around a few different ideas, and finally …
I’m pleased to announce our brand new Referral Rewards program!
Now, this program is not exclusively for new clients, as I found many such programs to be. Why would I choose to reward new clients and not those who are already contributing to my business success? That made no sense to me. So, instead, I designed it so that Referral Rewards can be included in our initial contract with new clients or as a contract addendum with our existing clients.
I also didn’t want to make the program overly complicated, and I didn’t necessarily see any point in putting an expiration date on it, since there is no limit to my gratitude for those who refer business to me 🙂
As a result, Referral Rewards is literally as simple as 1-2-3! Here’s how it works: (more…)
In the last 3 months, I’ve been making a few changes to my online marketing efforts – particularly email marketing, both my own and that of my clients.
I think you’ll be interested in the results of my “tinkering” … (more…)
Let’s hear it for those creating their own economy through online work!
Recent online articles from Inc Magazine, Kiplingers, and Entrepreneur validate what I’ve been saying for the last several years: location-independence is the way to go!
It’s not just the shape of things to come – it’s the shape of the way things ARE! I may have been the pioneer of this lifestyle among my own colleagues and peers, but this is clearly emerging as a worldwide trend and I believe it’s here to stay. Over the last couple of years, I consciously transformed my own business for location-independence, and now 90-95% of my business activities take place in the virtual world.
The intelligent use of available technology saves time, travel, and money – for both me and my clients. Here’s how:
TIME: No one needs to travel to a meeting. When a simple conversation will suffice, I utilize phone calls, email and conference calls. Does everyone at the meeting need to reference certain documents? In those instances, I prefer GoToMeeting, which lets us share documents on each participant’s computer screen. And I find Skype video calls to be a great way to conduct face-to-face (F2F) meetings.
Another benefit of the location-independent lifestyle is that, even with clients in different time zones, time itself becomes less of a factor. I can (and do) easily adjust my workday to accommodate my clients’ time zones and deadlines. My “office” is wherever my laptop and smart phone and I happen to be, and it doesn’t necessarily open at 9 AM and close at 5 PM Eastern. I can be on a conference call at 7 AM or working on a client project at 2 AM (typically not in the same day, of course!) – all the better to take advantage of a gloriously sunny afternoon by the sea, which I often do!
And working from home means never having to say you’re sorry you came to the meeting in your pajamas – although, if Skyping, I do recommend dressing at least the top half of your body 😉
TRAVEL: Like many service businesses, the services I offer cross geographical boundaries. I can as easily serve businesses and individuals here in the northeast as those in southern California; I can serve folks in the U.K. as easily as those in the States.
What does that mean to my clients? I no longer have to jump on a plane, train, or into an automobile to meet with them. No airfaire or train fare, no ground transportation, no hotels or meals. No gasoline, tolls or parking fees. And, of course, no time lost getting to the meeting (all of which is always figured into a professional’s fee, whether it’s itemized or not).
MONEY: In addition to the travel expenses mentioned above, let’s not forget the even bigger expense of hiring an in-house professional to do what I do. When you hire an employee, you take on the added expense of office space, furniture and supplies; office equipment such as a computer, printer, cell phone, etc – perhaps even a company car. And “salary” does not even come close to defining the true cost of hiring; there’s also the cost of health benefits, paid time off, payroll taxes, bonuses and a retirement plan to consider.
Am I a believer in the online economy? You bet I am!
So … what is your business doing to make it easier for prospects and customers to choose working with YOU?