What is Pinterest and Why Should You Care?

Pinterest Logo[ Spoiler Alert: There’s a freebie for you at the end of this post. Just thought you’d want to know. 😉 ]

You may have noticed (and I hope you have) that the list of ways you can connect with me on the web is G-R-O-W-I-N-G.

Why is that?

Because I know that not everyone is on Facebook (well, except those 800 million people – yes, literally! – that’s the latest number).

Because I know not everyone loves Twitter, although I find it really effective for engaging the 1,000+ people who have decided to follow me there.

And because I know many (most?) people have not yet heard of Pinterest, although this visually stunning pinboard-style site is one of the hottest social networks on the web – in the top 10 just 2 years after launch!

What is Pinterest and Why Should You Care?

In its simplest terms, Pinterest is a pinboard style site where you PIN images and videos of your INTERESTS. While I’ve been playing with it mainly for fun thus far, I am working on creating some business-related boards as a brand-building and brand-sharing tool with a fun twist! And I think you may want to do the same. Here’s why … (more…)

12 Things You Can Count on in 2012

  1. 12 Things You Can Count on in 2012Social media is not going away
  2. Inbound marketing will continue growing, as the marketing strategy that engages rather than interrupts the prospect
  3. There will be more social media platforms coming online, and no one knows which will take off and which will fizzle
  4. Ignore online networking at your peril
  5. The watchword in social media – as in all online marketing – will be “make it personal”
  6. Auto-tweeting and autoresponders and “auto-anything” are going to have to evolve in order to engage
  7. Having an online marketing strategy is more important than simply executing tactics
  8. Getting clear on your target audience is the very first step to online success
  9. Marketing, in and of itself, is not the objective; it is the means to an end
  10. Having a step-by-step program in place for effectively reaching and resonating with your ideal customer or client is Job 1
  11. Not only can you blog, you MUST blog
  12. Marketing your business requires time, effort and money; only the proportions are in question. If you want to spend less money, be prepared to spend more of your time and effort on marketing. If you want to devote less time and effort to marketing (and concentrate on serving your customers and clients), you will need to invest more money in your marketing efforts.

Social Media is Not a Numbers Game

The Social Media Numbers GameDespite what you may have heard, social media is not a numbers game.

Social media, online and email marketing is not about how many friends, fans, followers, subscribers and connections you have.

It’s not about how many pages you’ve “liked” or how many “like” your page.

It’s not about how many groups you’ve joined on LinkedIn or how many people joined the group you started.

It’s not even about how often you post or tweet or blog or publish your eNewsletter. (more…)