I get so many questions about search engine optimization (SEO) and, frankly, some have found it hard to take my advice (since I am not and don’t profess to be an SEO expert):
“Stop focusing on technology. Focus on people, and the search engines will find (and love) you.”
There are loads of “techie” articles out there saying the same thing (yes, I can be a bit of a tech geek sometimes), but I hesitate to recommend them to my less-than-enamored-of-technology clients and colleagues, for fear of having their eyes glaze over in the first paragraph. But here’s an article from my absolute favorite business magazine, Fast Company, that I think you will enjoy. It’s brief, to the point, and blessedly non-techie. I promise your eyeballs will survive it – and you will come away with information you absolutely must have to survive and thrive in the competitive world of getting found online. (And it never hurts to have a bit of knowledge when talking with your tech professionals, does it?)
If you are a friend / fan / follower of mine on Facebook or Twitter, you know I’m a Late Night with Jimmy Fallon fan. I think he’s one of the most talented and genuinely nice people in television today. Whether he’s acting, singing, playing guitar, or doing amazing impressions (especially of rock stars), he’s just genuinely funny without ever being mean-spirited or crude.
He’s also a great interviewer because he’s still such a fan himself; he’s somehow managed to avoid becoming jaded by his own success. (I’d better stop now; I sound like a groupie!)
Anyway, one of his signature bits on Late Night – the “Thank You Notes” segment – is exactly what it sounds like – Jimmy writing notes to a mix of news stories that have given his show the most material over the past week, as well as silly jokes about people and objects that he thinks deserve a nod.
Well, I know we’re supposed to be in full-on “thankful” mode, this being the week of Thanksgiving and all, so here are my own tongue-in-cheek thank-yous to some of the businesses I’ve had to deal with in the last couple of weeks that just made me want to go “aarrgghh!!” There are lessons here for all of us. Cue the background music … Read more
I’m fairly certain I speak for a lot of people when I say I’m glad to have said “buh-bye” to 2009 and welcome with open arms the year 2010!
As the new year unfolds, I wish only clear skies and smooth sailing to all our subscribers – but hey! – we’re realists here and we know that wishes alone won’t change a thing!
As for me, I’m facing the Perfect Storm of reinventing my business, developing a new website, and re-creating this blog (moved from WordPress.com to WordPress.org … two very different animals in many ways), so I know a bit about “changing things”!
So I’m looking forward to sharing as much great information, hints, tips, and resources here as possible – Thanks for joining me on this journey!