Mining Data Like It’s 1849

“Thar’s gold in them thar analytics!”

With all the information so readily available to us, I’m always surprised to learn that even some of my most tech-savvy colleagues aren’t diligently tracking their online marketing efforts. There are so many things your fans, followers and subscribers are telling you by their actions (and inaction) – and getting the message is as easy as just paying attention! For instance … (more…)

Welcoming 2010

I’m fairly certain I speak for a lot of people when I say I’m glad to have said “buh-bye” to 2009 and welcome with open arms the year 2010!

As the new year unfolds, I wish only clear skies and smooth sailing to all our subscribers – but hey! – we’re realists here and we know that wishes alone won’t change a thing!

As for me, I’m facing the Perfect Storm of reinventing my business, developing a new website, and re-creating this blog (moved from to … two very different animals in many ways), so I know a bit about “changing things”!

So I’m looking forward to sharing as much great information, hints, tips, and resources here as possible – Thanks for joining me on this journey!

The Journey Begins …

I’m new to WordPress, so I’m hoping some of my Facebook friends, LinkedIn connections, and Twitter followers will help me out when need be — but I’m up for the challenge!

Until recently, my business focus has been on the homebuilding industry; however, my intention for some time now has been to expand my efforts to  help all kinds of entrepreneurs — whether they call themselves business owners, consultants, freelancers, independent sales professionals, whatever — to …

  • Start up new ventures
  • Brainstorm new products and services
  • Market to their target audience
  • Harness the power of new media and email marketing, and
  • Get and keep their businesses moving forward

Thus, the new WordPress website!

I will continue to serve the homebuilding industry with strategic marketing solutions and expert sales training / coaching / mentoring programs. But, we live in interesting times, to say the least – and the New Economy has created a huge number of New Entrepreneurs. So, whether you volunteered for duty or were “nudged” into it by circumstance, I’m looking forward to helping you do what I’ve been doing myself for the better part of 25 years now — identify your passion, marry it to your talents, and develop a satisfying business that allows you to live the lifestyle you’ve always wanted.

Is there anything better, really, than life on your terms?