Goldman SachsAs a marketing and branding professional, I have been watching with strange fascination as the story unfolds about Goldman Sachs Executive Director Greg Smith’s very public resignation letter, which appeared today on the op-ed page of the New York Times.

The response by CEO Lloyd Blankfein and COO Gary Cohn – in an email to the firm’s 30,000 employees – is, to me, predictably “1984”-esque.

For me, the salient point was made near the end of Mr. Smith’s resignation letter: “Make the client the focal point of your business again.”


And we’ll be watching.

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