I get so many questions about search engine optimization (SEO) and, frankly, some have found it hard to take my advice (since I am not and don’t profess to be an SEO expert):
“Stop focusing on technology. Focus on people, and the search engines will find (and love) you.”
There are loads of “techie” articles out there saying the same thing (yes, I can be a bit of a tech geek sometimes), but I hesitate to recommend them to my less-than-enamored-of-technology clients and colleagues, for fear of having their eyes glaze over in the first paragraph. But here’s an article from my absolute favorite business magazine, Fast Company, that I think you will enjoy. It’s brief, to the point, and blessedly non-techie. I promise your eyeballs will survive it – and you will come away with information you absolutely must have to survive and thrive in the competitive world of getting found online. (And it never hurts to have a bit of knowledge when talking with your tech professionals, does it?)
Enjoy! 
