Email Marketing2A new study of small and medium-sized businesses (SMBs) reveals that these firms are spending the largest portion of their marketing budgets on email marketing, and far less on social media platforms such as Twitter and Facebook.

Over 600 email marketing decision makers at companies with annual revenues between $1-50 million and less than 1,000 employees were surveyed. It was discovered that 15 percent of the marketing budget of these businesses is spent on email marketing, ahead of events and trade shows (14 percent), person-to-person contact (13 percent) and print ads (11 percent).

The most interesting aspect of this study for me was that just 8 percent of their budgets were spent on social media, tying for sixth place overall with search engine optimization (SEO). My email marketing clients benefit from integration with social media, which contributes to their search engine rankings, so our Best Practices actually incorporate both these items at almost no additional cost to our clients. Win-win!

Here’s a breakdown of spending on marketing, as revealed by the survey:

Average Share of Marketing Budget 2013-04

While there are any number of reasons SMBs use email marketing, these were cited specifically in the survey:

How SMBs are Using Email

If you want to get on board with email marketing, now is the time! Our Referral Rewards program can make it even more affordable. Call me today and let’s get started!

(Source: Edge Research. Graph images via MarketingLand.)

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