Google thinks you’re stupid.

Frustrated with GoogleIf you are a Gmail user, you may have noticed (or will soon notice) that Google thinks you can’t manage your own email.

Google has inexplicably decided to separate your Gmail inbox into separate “tabs,” and THEY will decide what goes into each tab. What this means is that you’re likely to miss not just newsletters — that you’ve subscribed to! — but lots of other stuff you actually want to read!

What you need to understand is that this isn’t just about newsletters. Every product or course you sign up for may end up in a separate box that you may or may not see. That’s because the email is likely to go out from a company like Constant Contact (the service I use to send eNewsletters, online telecourse and webinar announcements, and the like) or other services such as Aweber, Mailchimp, or InfusionSoft. And that means a whole lot of stuff would automatically end up in the “Promotions” box, even though it may not be a promotion at all. Even an individual purchase may end up in that box, which of course would be very frustrating.

Despite over a decade of email use, we are (apparently) in Google’s estimation, too stupid to know how we want our email inbox to behave. Yes, it’s disappointing, to say the least. And extremely annoying.

Luckily, the fix is easy.

Simply click on the settings icon at the top right of your Gmail account (looks like a little gear), and select “Configure Inbox.” Deselect all categories except “Primary,” and your inbox will function just the way it used to before Google decided to try to take control.

If you don’t, you run the risk of missing out on whatever you actually signed up for, which includes any kind of course, product purchase, webcast, and download, as well as newsletters that you may indeed want to read.

Also … if you have a list, please be sure to share this information with them. You don’t want YOUR emails to end up in some unseen, unnoticed box. Tell your Gmail-lovin’ peeps they should only use their “primary” inbox.

You can help spread the word.

Post this to your Facebook Profile and/or Page, Twitter, LinkedIn, Google+ — anywhere you are on social media. Let everyone know that we’re all adults here and we needn’t stand for this kind of crazy “big brother” behavior.


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