So … what kind of business are you in?
For most business owners, the question of business model is fairly straightforward. You are either serving other businesses (B2B) or you are serving consumers (B2C). As a business consultant as well as co-owner of a fine art photography business with my husband, I thought I had this all figured out. I knew where each of my business interests was focused.
What IS the difference between B2B and B2C?
As it turns out, surprisingly little. As I bounced back and forth between the two, I began to realize that there was not much difference between the way I connect with my business clients and the way I connect with those interested in our photography. But everything I read told me there ought to be. Dear Marketing Experts / Gurus / Mavens / Ninjas: I respectfully disagree.
What became crystal clear to me is that (more…)
As part of my 2013 marketing plan, I decided to devise a plan to reward those who help us grow our business by making it easier for them to grow theirs. So, I analyzed others’ programs, tossed around a few different ideas, and finally …
I’m pleased to announce our brand new Referral Rewards program!
Now, this program is not exclusively for new clients, as I found many such programs to be. Why would I choose to reward new clients and not those who are already contributing to my business success? That made no sense to me. So, instead, I designed it so that Referral Rewards can be included in our initial contract with new clients or as a contract addendum with our existing clients.
I also didn’t want to make the program overly complicated, and I didn’t necessarily see any point in putting an expiration date on it, since there is no limit to my gratitude for those who refer business to me 🙂
As a result, Referral Rewards is literally as simple as 1-2-3! Here’s how it works: (more…)
Wow! Since my last blog post on Thursday, I have been so humbled by the number of people who have chosen to share their own stories of stepping into their full potential by starting a business! (I’ll be sharing these inspiring stories in the days and weeks to come, so stay tuned…)
Many of you have also participated in my online survey, the responses to which are helping me to design and develop entrepreneurial training and masterminding that is relevant, meaningful and uplifting, and for this I say THANK YOU! Thank you for making my task easier 🙂 but more so for playing a valuable role in helping aspiring, new and even established entrepreneurs on the journey that is business ownership. It’s going to be so much more fun taking that journey together, by virtue of the programs I’m developing with your help!
What’s an “Envisioning” Session?
One of the most exciting things I will do this year is happening RIGHT NOW. I am re-imagining my business.
And that’s a powerful difference! (more…)
Are you concerned that the products and/or services you offer are being commoditized – that is, reduced down to a “price list” – and that is becoming the determining factor as to whether or not a prospect decides to do business with you?
The problem I see with many businesses in the current economic climate is that they feel compelled to compete on price alone. And when money is tight, this is an easy trap to fall into. In their heart of hearts, every business owner fears that they might push their prospects into the arms of the competition by charging what they’re worth.
The irony is, that’s precisely the kind of thinking that directly contributes to lower sales and/or profitability. Let me explain. (more…)
In the last 3 months, I’ve been making a few changes to my online marketing efforts – particularly email marketing, both my own and that of my clients.
I think you’ll be interested in the results of my “tinkering” … (more…)